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Our priority is you.

The Organisation, as always, tries its best to be seen to be getting best value. For the Organisation you understand. Efforts to promote the brand continue at Norfolk Constabulary to the extent they have arrived at the decision to invest some £35,000 to do this.

Perhaps they have got some funds returned from an Icelandic Bank, who knows ?

They have decided to invest several sackfuls of money in part of their re-branding of their Force badge.

Around £3,000 went on developing and designing the new version, while £25,000 will be needed to change signs around the county and another £6,700 to update patrol cars.

The rebranding, which is designed to be more ‘people-friendly’ will also include the words: ‘Our priority is you.’

Is there really that much difference ?

 Norfolk police logo  logo

Does this really make a difference ?

The redesign was, apparently, part of a modernisation programme to cut red tape and improve frontline policing. A spokesman suggested the new monotone crest would save money in the long-term by being cheaper to print. He added: ‘We’ve refreshed our corporate identity to underpin the direction of travel. We are making people – whether they are customers, witnesses, victims of crime or Bill the Burglar – our priority.

‘The former multi-coloured crest has been replaced by a smart, modern, monotone marque which is cheaper to reproduce.’

 ‘Working for a safer London’ became ‘Working together for a safer London’ a few years ago and the words were changed from a handwritten style to bland upright type. All this at a load of extra costs, claimed benefits to the Organisation and at great personal satisfaction to those who occupy the corporate corridors of power.


13 Responses

  1. Ok I’m not trying to be funny here, but I honestly don’t know if
    a) One is the old, one is the new logo
    b) they are both showing the new logo or
    c) all they have changed is the colouring of the crown?

    Someone help?

  2. As a Norfolk resident I feel compelled to defend our plod’s £35,000 decision to monotonise their logo.

    I think you’ll find that with all the colour ink not used when the 500 forms per arrest are printed off, the force will soon recoup the cost of the design consultant’s tropical holiday and new car.

  3. Of course we all know the reason the handwriting style was changed on the Met’s badge…
    so that people with “visual impairment” don’t have trouble reading it!
    do they honestly care whether they can read the strapline on the car that turns up when they’ve been robbed, i think not.

  4. Maybe I’m being dim, or I’ve aqcuired magic powers, but the “monotone marque” which, the article assures us is to be black and white, seems to be rather multi-coloured.
    Either the PR chappies or the designers have somewhat goofed.


  5. “Who was the eunuch that thought that one up?”

    (with acknowledgements to Joseph Wambaugh ‘The Choirboys’ )

  6. The real problem is to provide for the numerous and ever-increasing entertainment needs of the hypercredentiallised professional and managerial classes. The trained state liberallist and non-productive administrator is a curse and a burden, and like the poor seemingly will be with us always. These timorous and feeble, politically-correct, era-personalities /are/ the characteristic manifestation of my American and non-achieving, parasitical, baby boom generation, also. With deepest sympathy,

    CC Wook [retd]

  7. ‘We’ve refreshed our corporate identity to underpin the direction of travel”

    WTF ?

    Management speak bollocks.

  8. No doubt some senior officer can justify this with their promotion claim………

  9. Is there a name and an e mail addy we can write to?Be interesting to go back over the toads record to see exactly how much policing it actually did.

  10. Norfolk ‘n’ good?

  11. Isn’t this the same Force that said you can’t have beards? I guess a beard is intimidating if it makes you look like Ali G.

  12. At least Norfolk didn’t have to change its name and become a new force, sorry service.

  13. When E II R passes away and we change to C II R, will all our kit and cars be replaced?

    Or will it be a gradual as and when?

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