Perusing the interweb I found this at Gadget’s blog.
I checked, I read, in total disbelief.
Hayley Adamson, 16, was killed when a speeding patrol car with no blue light or sirens on smashed into her in May 2008. The driver was jailed for three years after being convicted of driving at 94 mph moments before the late-night tragedy. Northumbria Police put itself forward for a public relations honour for its handling of the media following the tragedy.
Hayley’s mother Yvonne Adamson, branded the move as ‘sick’. Mrs Adamson said: “It’s a complete joke. I can’t believe they have nominated themselves for the award. ‘What about all the complaints that were put in against them when it happened? ‘Life is truly hell. This is an insult to her memory. Tomorrow would have been Hayley’s 18th birthday. ‘It’s just a massive shock. It couldn’t have come at a worse time for the family.”
Sue Sim, Deputy Chief Constable of the force, apologised to the family: “This award was not intended in any way to minimise the impact of Hayley’s death on family and friends and we are truly sorry if it has been perceived as such. Our deepest sympathies remain with them.”
There must surely be some truth in the reporting and not just the glorification of another sensational headline. Even this must make many officers with a hint of conscience feel very uncomfortable that some form of positive spin to promote the brand comes at the expense of such a tragic set of circumstances.
This beggars belief that someone, somewhere, could consider such a choice.
Undermining public confidence…………..Gadget was spot on.
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