The Organisation, as always, tries its best to be seen to be getting best value. For the Organisation you understand. Efforts to promote the brand continue at Norfolk Constabulary to the extent they have arrived at the decision to invest some £35,000 to do this.
Perhaps they have got some funds returned from an Icelandic Bank, who knows ?
They have decided to invest several sackfuls of money in part of their re-branding of their Force badge.
Around £3,000 went on developing and designing the new version, while £25,000 will be needed to change signs around the county and another £6,700 to update patrol cars.
The rebranding, which is designed to be more ‘people-friendly’ will also include the words: ‘Our priority is you.’
Is there really that much difference ?
Does this really make a difference ?
The redesign was, apparently, part of a modernisation programme to cut red tape and improve frontline policing. A spokesman suggested the new monotone crest would save money in the long-term by being cheaper to print. He added: ‘We’ve refreshed our corporate identity to underpin the direction of travel. We are making people – whether they are customers, witnesses, victims of crime or Bill the Burglar – our priority.
‘The former multi-coloured crest has been replaced by a smart, modern, monotone marque which is cheaper to reproduce.’
’Working for a safer London’ became ‘Working together for a safer London’ a few years ago and the words were changed from a handwritten style to bland upright type. All this at a load of extra costs, claimed benefits to the Organisation and at great personal satisfaction to those who occupy the corporate corridors of power.
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